This post was taken from Surviving Studenthood from here.
A great comment/question was left in their humorous post “The Only Sober Apple in a Drunk Barrel” and we thought other students may be interested in our answer. If you are starting a new university-affiliated club, or maybe you are part of a well-established club that needs new members, check out our publicity and promotional ideas, in response to Meimei’s question.
Well, after careful consideration I’m going to start a group on campus this Fall! =)
My group is going to be the official group for Roots & Shoots Canada (part of The Jane Goodall Institute of Canada), not sure if you’ve heard of it…haha…The mission is to foster respect and compassion for all living things; to promote understanding of all cultures and beliefs; to inspire each individual to take action to make the world a better place for people, animals, and the environment! Currently trying to figure out how to recruit members……any ideas?
You’ve been such a great commentator on our blog, that we decided you deserved a post-worthy answer! First of all, we are so excited about your new club! It sounds like a wonderful club!
For promotion, let me give you some ideas!
- Clubs Fair and Other University Events: The best way to get “fresh blood” – a.k.a new members – in your club is to target first-year students. At U of T, for example, there are a clubs fair that happens at the beginning of every school year. If you are a planning to a U of T affiliated club, you will be able to register for the clubs fair and showcase your club. There, incoming first-year students will be able to meet you and learn more about your club! You can have a sign-up sheet in which students can leave their email address so that you can build a membership list and a way to contact members about events, and you can also hand out promotional material for students to pass on to their friends.
- Class Presentations: Often clubs are geared towards a particular niche – for example, your club, in affiliation with the Jane Goodall Institute of Canada, will look at the promotion of compassion for animals and the environment. Targeting students in forestry or biology programs mean you are targeting an audience that is more likely to be interested in your club. Starting early in the year, when people are relaxed, is a great time to spread the word and generate new members.
- Be Featured!: Once you have your club going, there are a lot of ways to garner publicity. We went into partnership with a fantastic organization called Change Tomorrow’s World, who is promoted to educating youth about world issues and inspiring them to make a difference in their own communities. Change Tomorrow’s World has a “Be Featured” section – they looking for students like you who are making a difference, and educating youth. I’m sure if you contact them, they will be happy to publish a post about your club, free of charge, and market it on their facebook page. Contacting campus newspapers and other forms of publicity are additional ways to get the word out about your club.
- Online Media: In addition to being featured on a website like Change Tomorrow’s World, consider opening a facebook group in name of your club – when you have an email list of members, you can direct them to the page for information on events, and inadvertently, act as a form of marketing for your club.
- Connect with other Clubs: Team up with another university club for an event – the members from their club will learn about your club, increasing the likelihood of more people hearing about your club, and the opportunity for you to gain contacts and learn from well-established clubs already situated in the campus life.
- Get a Publicist: See how I am coming up with all these ideas for you? You need a publicist – a student like me who will come to your club meetings, and tell your executive members what they need to do to get the word out about your club. Just how you have elections for executive members, snag up a student like myself who may be good in publicity – they can come to board meetings and talk about what publicity techniques your club should use, and you can delegate the work among executive members.
I hope these ideas are helpful for you! Good luck with your club, and keep us posted on your great work! All readers are welcome to follow up with comments/ideas for Meimei. Meimei, feel free to ask us any more questions. Good luck!
p.s. Do you have a question for us? Send us an email and we will write a specialized post answering your question – just for you!
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